The latest from GO2
What the office is up to, looking into and blogging about.
Introducing Ingrid Preuss

GO2 Advertising has strengthened its strategic planning and branding expertise with the recent addition of Ingrid Preuss as Client Service Director.

With over 20 years’ experience, Ingrid brings proven excellence in brand strategy, brand positioning, advertising, consumer promotions, point of sale and experiential marketing for top global brands including McDonald’s, British American Tobacco and P&G. She has successfully managed multi-million dollar accounts at Ogilvy & Mather, OgilvyAction, Grey London and Jotabequ Grey. With her vast and varied background, she brings tremendous marketing insight to the GO2 Advertising team. Originally from Costa Rica, she graduated from the Universidad Latina de Costa Rica.

Ingrid sees a bright future for GO2 Advertising and is excited to play a key role in the growth and success of the agency. Her goals include helping to further develop the talented client service team and maximize business relationships.

In her spare time, Ingrid enjoys staying active. Yoga and barre are part of her regular regimen. She also devours books from Greek mythology, history to spiritualism. Her favorite novel is the widely acclaimed “100 Years of Solitude” by Gabriel García Márquez. She’s married and has two children.

Evaluating NUVI Real-Time Social Intelligence

Earlier this year, GO2 Advertising received a live demo of NUVI, a real-time social intelligence monitoring tool. NUVI offers insight into social listening, monitoring, posting and scheduling, and it includes support for Twitter, blogs, news, RSS, YouTube, Google+, Instagram, Reddit, Tumblr, Automattic and Disqus. For the more social media-driven businesses out there, NUVI is the perfect choice when looking to improve social metrics across the board.

During our NUVI demo we assessed and evaluated the pros and cons of the tool – read on to determine if this platform might be a good fit for your social media efforts.

Pros:
Great Visuals

NUVI’s central dashboard is sleek, modern and most importantly, easy to follow. Not only is the dashboard a great tool for capturing data for clients, but the entire page is interactive. One of the most helpful features is the ability to select any data point on the mentions timeline and learn how and why a spike in activity happened.

dashboard
Keyword Tracking

NUVI’s keyword tracking options allow you to enter any hashtag, Twitter handle or keywords you want to track. This feature can be extremely useful during new product launches or Twitter campaigns that use a unique hashtag.

Trending Keywords

NUVI has a dashboard specifically set up to track and monitor what your audience is talking about. If your brand is considering expanding its market, trending keywords are great places to start. Additionally, you don’t need to leave the NUVI dashboard to begin engaging with fans. Simply click on a keyword and you can see who is tweeting about that topic and reply, retweet and favorite from within NUVI.

Cons:
It’s Expensive

The NUVI pricing options range from $500-$4,000 a month and depending on the add-ons you choose, things can get even pricier. One benefit to their pricing model is that mentions do roll over. For example, if your brand only used 35,000 mentions instead of the full 50,000, then you would have 15,000 mentions for the following month.

pricing-options

Additional add-ons to the pricing model above include NUVI’s “Audiences,” which allows additional dashboards depending on the size of your business and is more Facebook focused than the standard package. Prices range from $400-$4,000 for this package. NUVI also offers “Twitter Historical,” which is $300 per month plus mentions and is a more in-depth Twitter analytics tool.

Overall, the GO2 team feels that NUVI is a very useful social media tool that has the potential to be a game changer for larger, more publicly endorsed brands such as PUMA or Pepsi. The price points are the biggest deterrent from the platform, but brands strictly based in social media may be the perfect market for NUVI.

Is your brand considering a new social intelligence tool? Will you consider NUVI? Let us know in the comments!