Earlier this year, GO2 Advertising received a live demo of NUVI, a real-time social intelligence monitoring tool. NUVI offers insight into social listening, monitoring, posting and scheduling, and it includes support for Twitter, blogs, news, RSS, YouTube, Google+, Instagram, Reddit, Tumblr, Automattic and Disqus. For the more social media-driven businesses out there, NUVI is the perfect choice when looking to improve social metrics across the board.
During our NUVI demo we assessed and evaluated the pros and cons of the tool – read on to determine if this platform might be a good fit for your social media efforts.
NUVI’s central dashboard is sleek, modern and most importantly, easy to follow. Not only is the dashboard a great tool for capturing data for clients, but the entire page is interactive. One of the most helpful features is the ability to select any data point on the mentions timeline and learn how and why a spike in activity happened.
NUVI’s keyword tracking options allow you to enter any hashtag, Twitter handle or keywords you want to track. This feature can be extremely useful during new product launches or Twitter campaigns that use a unique hashtag.
NUVI has a dashboard specifically set up to track and monitor what your audience is talking about. If your brand is considering expanding its market, trending keywords are great places to start. Additionally, you don’t need to leave the NUVI dashboard to begin engaging with fans. Simply click on a keyword and you can see who is tweeting about that topic and reply, retweet and favorite from within NUVI.
The NUVI pricing options range from $500-$4,000 a month and depending on the add-ons you choose, things can get even pricier. One benefit to their pricing model is that mentions do roll over. For example, if your brand only used 35,000 mentions instead of the full 50,000, then you would have 15,000 mentions for the following month.
Additional add-ons to the pricing model above include NUVI’s “Audiences,” which allows additional dashboards depending on the size of your business and is more Facebook focused than the standard package. Prices range from $400-$4,000 for this package. NUVI also offers “Twitter Historical,” which is $300 per month plus mentions and is a more in-depth Twitter analytics tool.
Overall, the GO2 team feels that NUVI is a very useful social media tool that has the potential to be a game changer for larger, more publicly endorsed brands such as PUMA or Pepsi. The price points are the biggest deterrent from the platform, but brands strictly based in social media may be the perfect market for NUVI.
Is your brand considering a new social intelligence tool? Will you consider NUVI? Let us know in the comments!