Today’s blog will address a question at the core of the advertising industry — what makes you different? If you haven’t seriously considered how your brand should answer this question, now is the time to begin.
Why is it important to know what makes you different? Because competition for any business in today’s technological market is intense, and you have to stand out. After all, that’s why you market in the first place — to attract customers and build good business relationships. This is how you earn a greater percentage of the available market pie, detracting from your competitors’ slices. Cutthroat, I know, but true nonetheless. In order to convince your customers of why they should choose you over someone else, you must first know why yourself. You can start by taking a closer look at your brand story.
When GO2 Advertising underwent a change in branding, which was truly a change in our company identity, the entire company pitched in. Our research department surveyed every employee. They asked us a wide variety of questions about our experiences within the company and our feelings about various subjects. They also researched our competitors to see what was generally popular in the advertising industry. With this information, they were able to create a name, logo and value proposition to support the development of a unique brand that embodied our core values as a company and communicated them to our public. We are GO2 Advertising, where strategy empowers creative.
So, what makes us different? Well, we hope it’s communicated in our statement. We value strategy here. Not only do we employ top-notch creative experts, but we also pour our energy into researching our clients, their competition and their cause. We devote plenty of time to reaching a deep understanding of our clients, so we can produce the best, most effective work possible. We are also committed to staying innovative. Our experts master technology like augmented reality and mobile text message (SMS) marketing as it emerges, so we can offer our clients the latest and most exciting advertising tactics.
This is what GO2 values. This is what makes us different. What makes you different? If this is a question you can’t easily answer, chances are your customers won’t be able to answer it either.
It’s well worth your time and effort to consider the elements that make you different — your brand, your company values, your value proposition, how you engage with your employees, shareholders, investors, customers, etc. The list is as extensive as your company.