WordPress powers approximately 25% of all websites in the world that use a content management system (CMS).1 It dominates the CMS market and continues to grow at a phenomenal pace. Everybody from individuals to corporate giants, including Time Magazine, the NFL and MLB, all use their platform.
That’s because WordPress makes it easy to build a site, customize it and get it up and running in no time. But what about traffic? Rankings? The world falling in love with your new site?
With any CMS site, SEO does not take care of itself. No CMS site – even one from WordPress – is search engine optimized, even though many CMS firms claim that they are.
Sure, WordPress is search engine friendly. However, you or your agency is responsible for maximizing search engine visibility. So where do you begin?
First, load time is a crucial search factor. WordPress can sometimes be slow loading. Using cache plugins greatly accelerates site loading. You can also look for a fast-loading theme with streamlined code. Additionally, most of the new themes are HTML5, which are best for SEO.
Next, make your URLs more search friendly. Out-of-the-box WordPress sites have default permalink settings. These are not optimized and must be adjusted.
You also need to create an XML sitemap to help optimize search.
If all of this sounds a bit daunting, turn these tasks over to a developer. However, there is plenty that you can do to help optimize your site if you live by these three words:
Content is king.
Creating high-quality content is crucial to your site’s success. Plugins were mentioned earlier. These enable you to do SEO by making it easier to customize your site. However, a plugin might claim to optimize meta descriptions, but you still have to write them.
Once you’ve created content for every page of your site, create more content. That means Evergreen content, blogs, guides, tutorials and even videos. Create as much of this as you can. Also, be sure that your Twitter, YouTube, Facebook, LinkedIn and Google+ profiles are complete and connected to your site.
Remember, a top-ranked site doesn’t just happen. It’s up to you to create a truly optimized site. Even with WordPress, you need to enhance its optimization.
If you’re not sure if you’re up to the task, consider an SEO consultant like GO2 Advertising to handle the complexities of maximizing your WordPress site’s SEO. We can develop and optimize your site to attract visitors, turn them into buyers and build your business.