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2-Way SMS
Enhance your communication with GO2’s upgraded 2-way texting platform.

On average, text messages are read within only five seconds, and the average person looks at his or her phone 150 times throughout the day. GO2 is excited to announce big upgrades to our state-of-the-art, 2-way text messaging platform to help you reach your customers directly on their favorite devices.

  • Enhanced segmenting tools let you send your customers messages relevant to their lives. Need to verify someone’s age for a contest? Want everyone in a 10-mile radius of your new location to get a coupon? We’ve got you covered.
  • The new Conversation Stream means you’ll never miss a message, even when your customer is the victim of an autocorrect error. Initiate 1-to-1 conversations with your customers or direct them to the correct campaign when they make a mistake.
  • Comprehensive reporting and tracking tools show you in real time how people are interacting with your messages and redeeming your coupons. Use our A/B testing tools to send and track message variations to groups of your customers to see what’s most effective.
  • Email, Facebook and Twitter are now integrated with the SMS platform. Time and coordinate your emails, social media posts and text messages to reinforce campaign messaging across platforms.

At GO2, we start a conversation with your customers, get to know their preferences and habits and send them targeted messages and offers. Then, we continue that conversation through email and social media, keeping your brand top-of-mind. We’re working with clients to create a unique SMS program that takes advantage of these powerful new features to deliver customers new ways to save. Let us help you take your customer communication to the next level with our advanced platform.

You’ve Got a Friend in Me

We can all agree that social media is a valuable tool for communicating with potential and current customers, but it can also be easy for consumers to ignore. In fact, it can be completely eliminated with a simple click of a mouse or tap of a finger.

That’s why, at GO2, we view social media as “optional product placement” or “personal preference advertising.”

So how do companies keep customers from unfollowing, unfriending or opting out? Speaking as a current 20-something with more social media accounts than I’d like to admit, I stay connected to companies who behave like my friends. They engage me with content outside of talking about their products. Successful social media presences are personalities all their own, and they are personalities people want to follow.

When they mention what they sell, it feels more like a recommendation from a friend than a commercial from a company.

Twitter

Whole Foods is one of the most popular companies on Twitter, with 3,221,689 followers as of this writing. While their links almost invariably go to their website, they aren’t talking about stocking the produce aisle. They’re tweeting recipes, blog posts about healthy living and updates on their Guinness World Record attempt. https://twitter.com/WholeFoods

These are things my friends do. Relatability is key to Whole Foods and their demographic. From the sheer number of followers, it’s obvious they know how to be a friend first and a company second.

Tumblr

Tumblr is a social media avenue that allows users to send, share and post still images and animated GIFs.

Tumblr users are visual minds. That is why NBC is so successful on this site. NBC has created Tumblr identities for their popular sitcoms, including Parks and Recreation. Why? Because users don’t want to read about a TV show, they want to see it.

NBC’s original content reveals their devotion to the fans of their shows. Their Parks and Recreation Tumblr has high traffic because it embraces the culture and in-jokes that have built up around that show. http://nbcparksandrec.tumblr.com/

Actively reposting fan blogs on Tumblr only enhances the connection between viewer and network. NBC acts like a fan of the show—not just the network that provides it.

Facebook

Taco Bell is capitalizing on Facebook and the power of the Internet. Not only do 9,700,000+ people like the page, but Taco Bell’s interaction with fans is becoming Internet legend. They consistently reply to comments on both Facebook and Twitter and are not afraid to poke fun at their own company and products.

“I love you Taco Bell,” crooned one fan. Within two hours, Taco Bell responded to the post with a heart icon. The same heart icon my friends and I use. A simple reply, but a strong customer service presence.

Making New Friends

There’s hardly a member of Generation Y without multiple social media accounts, and a company should be no different. Embrace the Internet as a tool to be friends with your customers, and the likes, follows, shares and retweets will follow. So will sales.

At GO2 Advertising, we have the social media knowhow to help your company make friends and keep them as excited customers.