The e4 Method.
Every company has a culture which defines it. At GO2, we are defined by our people — all from various backgrounds — strategy, art, copy, account services, interactive, sales, operations and more. It’s a place that houses a group of unique individuals who can take on daily client challenges with a flexible attitude and a heart of passion. With all of these different types of personalities and smart minds, we all need a framework to follow — a backbone to hold us all together. That is where our e4 Method comes into play. It’s a common ground that our company stands on knowing it will get us to the end results that will please our clients and help lift their brands in the market place.
So what is the e4 Method? It’s our process; it’s how we function internally as an agency to generate the best customer experiences, strongest creative materials and the most impressive results. There are 4 steps that lend themselves to one another for a continuous creative cycle.
Step 1 – Engage
Within this step, account services is taking the lead and introducing our team to the client. It’s an onboarding step where everyone meets each other and gets to know who the players are on both sides. The client is getting a great understanding of our capabilities, and we as an agency are listening close to the client’s points of pain and understanding their industry challenges. Rough timelines are also shared so the agency has a sense of timing.
Step 2 — Evaluate
We just had a client kickoff meeting to get to know them, and a great amount of data was collected. Now is the time our strategy team dives deep into studying the information. Once understood, the strategy team comes back with an outlined plan of action. Fueled with strategic tactics, this plan is designed to help alleviate the points of pain that the client had outlined. These ideas are presented to the client with the intention to get a signoff so the creative team can move ahead.
Step 3 — Execute
Client signoffs are collected…now on to brainstorming and figuring out how this is going to look and sound using the strategic plan that was established. Art and Copy work closely to create concepts, also working with the Account Service and Strategy team who make sure we are going to be on mark from a client perspective. These well thought out concepts and/or final art are presented to the client.
Step 4 — Elevate
Once the client approves the art direction, the deliverables are released into the world. Be it a web site that is launched or an advertorial placed into a magazine, the agency measures the results and ensures objectives were met. The agency continues to build off of the successes that were achieved and we re-evaluate the client objectives to see if there needs to be any additional tactics that will support their brand moving forward.
And round and round we go within the e4 Method. Continuously moving from step to step and some times moving back a step in order to fully move forward with the elevation of our client’s brands.