As an employee-owned agency, what moves one of us moves us all. So each month, we’re turning the spotlight on one of our many awesome owners to find out more about the unique personalities that shape GO2.
This month, we’ll get to know one of the people who started it all — co-founder, managing partner and intrepid adventurer Pete Rubin.
What are you most passionate about at work?
This one is a piece of cake. The people, the culture and the finances — in that order.
Seeing our employees develop their careers and helping them succeed is the reason I come to work every day. We have a talented, passionate team and I see the potential and believe in every one of them. The second priority for me is creating a positive environment that allows that success to happen. This has to be a place where people feel valued, supported and inspired to do great work. Last are the finances. From the beginning, it has never been our goal to maximize profit at all cost. We look for a reasonable return on our investment to keep us going and to continue growing. Money isn’t my primary passion, but I have to make sure our company is financially healthy, or those other goals wouldn’t be possible.
What are you most passionate about outside of work?
I love to travel. Experiencing culture, people and perspectives from around the world is always an amazing adventure. I especially love to get out and experience nature. Whether it’s skiing, diving or going on a safari, it’s rewarding to be a part of environments that are both beautiful and challenging. I wouldn’t call myself an adrenaline junkie, I just like to keep moving and to never be bored.
Spending time with family and close friends is also very important to me. Not that I ever sit still, but I love to take them to a game, a show or to just hang out.
One more thing I’d say is a passion of mine is animal conservation. I believe we have an obligation to preserve the natural world and the incredible creatures that inhabit it.
What are some favorites you’d like to share?
Movies: Miracle, the movie about the U.S. hockey team that won the gold medal in the 1980 Winter Olympics.
Also action movies like Rocky, Rambo and anything with Clint Eastwood.
TV: House of Cards, any good political or police dramas.
Musician: Eric Clapton. I think I’ve seen him perform live in every decade since the ‘70s!
When you were a kid, what did you want to be when you grew up?
My mother always tells me that when I was little, I wanted to grow up to be a tractor. Also, as a Jewish kid growing up in New York, I was obligated to want to be a doctor and probably a lawyer. When I went off to college, I had no idea what I wanted to be; I just wanted to get a degree in anything where you didn’t have to learn a language. I think I learned more Swahili while preparing for a trip to Africa than I did Spanish in college.
What is the weirdest food you’ve ever eaten?
I ate guinea pig in Peru; it’s actually not uncommon there. I had something called black chicken in China that was very strange. Black feathers, black skin, black meat, even black bones. I’ve eaten lionfish, rattlesnake and even some chocolate-covered grasshopper — that one was right here at the Cleveland Metroparks.
What would you like to be famous for?
You know, I’ve actually never thought about this. I think I’d like to be famous for animal conservation efforts. Maybe doing work to preserve gorillas and other major primates.
What is something people might be surprised to know about you?
I think people would be surprised to know I love Star Trek. I am a fan of the Original Series mostly, but I also love everything that came after, except Deep Space 9. Did you know Spock’s “live long and prosper” hand gesture is a symbol from ancient Jewish history? It was something Leonard Nimoy, who was a Jew, remembered from an Orthodox Jewish synagogue service he attended as a child.