Twitter is an excellent platform when it comes to reaching out to others and generating leads. With tools like mentions, replies, messaging and lead generation cards, Twitter can expand your network quickly and effectively. In this blog post, we will be examining some of the most effective ways you can get your brand out there and start generating leads.
For brands just getting started on Twitter, I would highly recommend TweetDeck. TweetDeck is a free tool that takes Twitter to the next level. You can build custom feeds, create lists of industry influencers, schedule tweets and more. It’s invaluable for staying organized and for keeping tabs on what your followers are up to in real time.
After getting started on TweetDeck, you should begin looking for industry influencers. I would recommend searching some hashtags relevant to your industry to see who is prominent in discussions. If that doesn’t yield the results you’re looking for, you can also try using third party apps and websites to find influencers. One I would recommend is followerwonk, a free app that offers more in-depth analytics, influencer searching, and competitor comparisons. Once you have a solid list of influencers, be sure to add them to a list in TweetDeck so that you can follow them all in one place. If you see a tweet from an influencer that is relevant to your brand; reply, retweet, favorite or even message the Twitter account who created it to begin creating conversations.
Another crucial step to lead generation on Twitter are lead generation cards. What do they do? Lead generation cards allow anyone interested in your brand on Twitter to share their contact information with you. This means you can build an exclusive Twitter audience complete with names, emails and Twitter handles. To create a lead generation card you’ll, need to write a short description detailing why someone should opt-in to further communications from your brand. You’ll also need an image with a strong call to action. Once a user clicks the opt-in button, their data will be automatically stored in Twitter Ads, which can be easily exported into a CSV spreadsheet. Alternatively, you can set up your leads to be updated in your own CRM system and it is compatible with a multitude of providers.
The tools detailed above should give you a head start in generating leads on Twitter, however content is still king. Sharing great content is what will get you noticed, and can lead to more natural engagement from industry influencers. Tracking industry hashtags and positioning your brand as an expert in your field will greatly improve your chances of receiving replies to messages, and more opt-ins on your lead generation cards. Use these tactics often and well and your brand will have a solid foundation for lead generation in no time.