The latest from GO2
What the office is up to, looking into and blogging about.
Introducing Suzanne Carle

GO2 Advertising has added another accomplished sales and marketing strategist with the recent addition of Suzanne Drake Carle as Director of Business Development.

Bringing over three decades of experience to GO2, Suzanne has consistently demonstrated expertise in developing effective brand, public relations and sales acquisition strategies for B2B and B2C markets. Prior to bringing her talents to Twinsburg, she generated market awareness for the American Bar Association, the National Association of REALTORS®, Calfee, Halter & Griswold LLP, Key Bank and flexed her own entrepreneurial spirit as President/Owner of Suite Spot LLC, which provides C-suite solutions.

Suzanne’s goals for GO2 Advertising are to educate and connect people while moving the sales needle. She wants to help clients make that emotional connection that will optimize the end-to-end customer experience by influencing how they interact with the clients’ brand and products on- and offline.

In her spare time, Suzanne is dedicated to various causes including economic empowerment, human rights and social services issues. She’s also a big-time gardener who has what she describes as more of a “teal” thumb, is an avid magazine reader, and a self-professed chocoholic.

Introducing Ingrid Preuss

GO2 Advertising has strengthened its strategic planning and branding expertise with the recent addition of Ingrid Preuss as Client Service Director.

With over 20 years’ experience, Ingrid brings proven excellence in brand strategy, brand positioning, advertising, consumer promotions, point of sale and experiential marketing for top global brands including McDonald’s, British American Tobacco and P&G. She has successfully managed multi-million dollar accounts at Ogilvy & Mather, OgilvyAction, Grey London and Jotabequ Grey. With her vast and varied background, she brings tremendous marketing insight to the GO2 Advertising team. Originally from Costa Rica, she graduated from the Universidad Latina de Costa Rica.

Ingrid sees a bright future for GO2 Advertising and is excited to play a key role in the growth and success of the agency. Her goals include helping to further develop the talented client service team and maximize business relationships.

In her spare time, Ingrid enjoys staying active. Yoga and barre are part of her regular regimen. She also devours books from Greek mythology, history to spiritualism. Her favorite novel is the widely acclaimed “100 Years of Solitude” by Gabriel García Márquez. She’s married and has two children.

Introducing Stephen Massien

GO2 Advertising recently added another asset to the team. Steve Massien joined the agency to fill the position of Director of Business Development.

An accomplished strategist, Steve has demonstrated expertise in developing effective brand and sales acquisition strategies for B2B and B2C markets. He has worked for large corporations, medium-sized companies and advertising agencies in a variety of roles and locations, molding him into a versatile professional. Roles he has mastered include: marketing management, pricing and product development, business development, account management, advertising and sales promotion, public relations, internal communications and executive management. His education includes a Bachelor of Science degree from Ohio University.

Steve has a positive outlook for GO2 Advertising and is very excited to get started. His plans include working with the management team to develop a strategic plan for new-client addition and long-term growth.

In his spare time, Steve enjoys the outdoors. Anything from hiking and biking to kayaking, he loves staying active. He’s also an avid reader and movie viewer, and he’s a self-proclaimed music aficionado in all genres except hip-hop and polka. He’s married with two children and two grandchildren.

GO2 wins 4 American Graphic Design Awards!

GO2 Advertising earned 4 Certificates of Excellence from Graphic Design USA’s American Graphic Design Awards™. This highly selective national award show recognized only 15% of the nearly 10,000 entries from design firms, ad agencies and corporations.


nucleus logo

The work that was recognized was our Nucleus logo for the Comcast Business division’s new asset management portal. Additionally, the judges also honored two Nucleus posters that were designed to build awareness for the new portal.

Nucleus
Nucleus

Feed Your Vision

GO2 also garnered awards for two projects for EyeMed, a division of Luxottica. Our Changing Reality direct mail campaign targeted insurance brokers and promoted the client’s vision benefits network. The other piece that received recognition was a poster promoting eye health and EyeMed’s eyesiteonwellness.com site.

Changing Reality
Bald Twin Challenge: Sibling Rivalry for a Great Cause

In just a few weeks, our Account Manager Katherine Fertig will shave her head to help raise funds for a worthy cause. She’ll be participating in one of St. Baldrick’s Foundation’s Brave the Shave events, to support the amazing work they do in childhood cancer research.

Katherine will brave the shave on April 11, along with her identical twin sister Carolyn, who works for Marcus Thomas. Together, GO2 and Marcus Thomas have created a twin vs. twin, agency vs. agency challenge — the Bald Twin Challenge — to bring more attention to this cause, and to help drive donations.

If you’ve been following us on Facebook or Twitter, you’ve seen that we’re having fun helping Katherine raise more money than her twin, but our ultimate goal is to support St. Baldrick’s. Every three minutes, a child is diagnosed with cancer, and St. Baldrick’s Foundation fuels the essential research that can save their lives. You can learn more by visiting stbaldricks.org.

When St. Baldrick’s learned about our Bald Twin Challenge through social media, they asked Katherine to write a blog for them, describing her motivations for joining a Brave the Shave event. Read Katherine’s fun, passionate response below, and please consider donating here.

PASSION

I have a lot of passion. Everything I touch, I do with conviction, a reason, and what others have described as “spunk.”  I “own it,” as some would say, and I never turn down a challenge, especially if I believe in it. Shaving my head for St. Baldrick’s and participating in the Bald Twin challenge allows me to be a part of something more.

WHO INSPIRED ME

My younger sister Lindsay shaved her hair last year for St. Baldrick’s and raised so much money for children’s cancer research. It was incredibly courageous for a young lady to shave her head, even for something she believed so strongly in. It was brave, selfless and remarkable. That has really touched my life.  When I was asked to do it this year, it was an instant “yes.” I have the choice to shave my head and lose my hair while so many others don’t have that choice. That means something to me. Cancer affects everyone at some point in life, whether it’s through a family member, a friend, or even themselves. There’s no roadmap for dealing with cancer, but having the help and support of an organization like St. Baldrick’s can change the lives of cancer patients and families. I want to be part of that community.

THE BALD TWIN CHALLENGE IS BORN

My twin and I both work at premier advertising agencies in the Cleveland area — GO2 Advertising and Marcus Thomas. Go figure, right? Twins working similar jobs. I think it’s hilarious. Anyway, her agency approached me and asked if we would be up for a little challenge. That’s how the Bald Twin Challenge was born, and here we are today.  I’ve had incredible support from my company, GO2 Advertising, from the get-go, and there are no problems with me facing clients with a shaved head. The continued support of my peers, management and partners has been amazing. It’s rare to find an entire company that would come together to support a common purpose like this one, and we’ve managed to bring together two. That’s worth talking about.

RESULTS

Ultimately, I want to stand bald and proud of what we as a community are able to accomplish. I hope to inspire more people to donate just one more dollar or someone to brave the shave in their community.  It’s not about losing your hair, it’s about feeling comfortable in your own skin, bald or not. It teaches young people in our community that it is okay to be diverse, to look different, to stand up for what you believe, and to care about people who are going through hard times. It’s just hair to me, but that simple shave can make a world of difference for someone else.

WHY YOU SHOULD DONATE TO ME

Okay, I’m in advertising, so here’s where the pitch comes in. Why should you donate to me over my twin? Well, regardless of which twin you donate to, remember it all goes to a great cause. But because I want to win (and because I totally should), here are all the reasons your donation should be mine:

  1. I was born first by three whole minutes and thus I should always stay #1.
  2. I go hardcore. I am getting married this year and I may or may not have enough hair to wear my veil for my wedding, but my fiancé says that’s cool.
  3. My twin always wins (she cheats), and it’s my turn.
  4. I think my head is rounder, and my face cuter, and thus I would look cuter bald.
  5. I was there last year, shaving my little sister’s head. Carolyn didn’t show up (helping Mom doesn’t count as an excuse), and has no idea what to expect from this tremendous event.
  6. This blog post is pretty awesome and I’m not even a copywriter, so give this girl some money for St. Baldrick’s.

All in all, this is about the kids. Bald Twin Challenge or not, please join the others in your community who have already donated and make a difference for so many lives.

—   Katherine

GO2 wins Silver and 3 Bronze ADDYs last night!

We’ve been awarded a Silver ADDY from the American Advertising Federation Cleveland for our work on the Hooked app. Hooked is a free mobile app for students to discover exclusive short-term offers from businesses on and around college campuses.

Work created for Sherwin-Williams® AcromaPro™ brand brought home two bronzes in two separate categories: Logo and Sales Promotion Campaign. In the Consumer Website category, GO2 earned another Bronze ADDY for our work on the National Inventors Hall of Fame website.

We are very proud of this great team effort and look forward to creating more award-winning and effective work that gets results for our clients.

Four more Addy® Awards!

GO2 Advertising has earned four ADDY Awards from AAF Cleveland. Here’s the award-winning work being honored.

Campaign: AcromaPro™ Rebrand for Sherwin-Williams

Consumer Website: National Inventors Hall of Fame

Mobile App: Hooked (iTunes) (Google Play)

Logo Design: AcromaPro™ for Sherwin-Williams

We won’t know if we’ve won Gold, Silver or Bronze until the ADDY Awards Show on February 26. We’ll share the results next week.

GO2 Celebrated 15 years!
GO2 celebrated 15 years!

As of late 2014, GO2 has achieved a decade and a half of creative advertising.

When asked about what it felt like to celebrate 15 years, Partner and Co-Founder Kacy Wells said, “I’m not surprised we’ve made it this long. When we started all those years ago, this was the plan. We wanted to establish an agency that celebrated one year, two years, five years, ten, 15 and beyond. I was confident from day one that we had a smart business strategy… and we’ve stuck to our guns. I’m thrilled we’ve made it this long and cannot wait to take it even further.”

GO2 Unveils New Website
GO2 unveils new website.

We are pleased to reveal our new website. With heightened graphics, condensed messaging and seam-bursting creative, we have the ideal site to showcase everything we can accomplish. By completely rebuilding the site to be streamlined and creative-focused, viewers now not only get a taste for the capabilities and success of GO2, but a feel for what drives us an agency.

Give it a look, yourself. Visit the new GO2 Advertising website, today.

Cisco, Firman, Jack Cooper
Building new partnerships.

With our many successes in 2014, GO2 is positioned to make 2015 exceptional. While our partnerships with Comcast, EyeMed and Diebold continue to grow, our new clients have also presented us with amazing opportunities that enhance our expertise and experiences in new markets.

Sumec, a manufacturer of lawn tools, power tools and renewable energy products, brought us on board to launch their line of Firman Generators in the North American market. The launch included a new website to showcase their complete product line. From home page to product page, the website communicates the significance and necessity of generators when weather patterns are unpredictable, power grids are unreliable and technology is ever-changing. With a fluid strategy, GO2 developed a great website, selling both the benefits of generators and the advantages of the Firman brand.

Finished vehicle logistics company Jack Cooper also began a partnership with GO2 in 2014. The company tasked GO2 with developing a campaign to recruit around 1,000 experienced car haulers to join their fleet — one of the largest in North America. With inspiring artwork and strategic messaging, GO2 has created billboards, posters and flyers that will accomplish Jack Cooper’s goals by focusing on the company’s excellence, success, employee benefits and longevity.

In addition, GO2 welcomes Cisco Systems, Amcor and American Modern Insurance Group as our clients. From interactive presentations to video creation to website builds, we continue to rise to every new challenge our clients present to us.