The latest from GO2
News and observations from the team that never stops thinking.
May 15, 2017
|By Julie Myers

Emotions are powerful. We all know that. But what’s not so obvious is that when it comes to advertising campaigns, focusing on emotional elements can heighten the quality of your storytelling and the authenticity of your content, as well as consumer engagement and brand affinity. Emotions are so powerful in campaigns that they can even evoke a greater intent to buy. In fact, Kissmetrics Blog mentions a research study, conducted by Pringle & Field, that finds “emotional campaigns outperform on almost every metric.” This includes revenue, profit and share gain. So how do we successfully, and gracefully, use emotional targeting in our campaigns? What emotional aspects can we research and tap into? Read on to find out! Psychological triggers Emotions can lead people to take c...



May 2, 2017
|By GO2 CMS

As an employee-owned agency, what moves one of us moves us all. So each month, we’re turning the spotlight on one of our many awesome owners to find out more about the unique personalities that shape GO2. This month, Senior Production Artist Amy Bernhardt sheds some light on her love of lighthouses, fresh veggies, dystopian rebellions and more! What are you most passionate about at work? I love translating big ideas into workable, accessible components. The large projects that have complicated technical requirements and moving pieces to bring together are often the most rewarding. There is a lot of problem solving and skill that goes into setting up a document that everyone can easily work with and in coordinating the smooth production of the finished product. People from dif...



April 17, 2017
|By Julie Myers

In advertising, not only are you trying to reach the desired target demographic for your product or service, but it’s important you reach them in the right way. Your message has to resonate with them in order for your ad to be effective, and the message can come in many forms: the channel, the design, the timing, the actual copy and more. So, there’s a lot to consider! And that’s why it’s so important for brands and their marketing departments and ad agencies to prioritize research and strategy before they implement. Each ad campaign needs to be well thought out and viewed from diverse perspectives in order to refine the message and communicate effectively to the intended audience. Advertisers can learn from the missteps of the soft drink giant Pepsi when it comes to consider...



March 31, 2017
|By GO2 CMS

As an employee-owned agency, what moves one of us moves us all. So each month, we’re turning the spotlight on one of our many awesome owners to find out more about the unique personalities that shape GO2. This month, we sit down with Front End Developer Alec Stringer to talk about visiting The Shire, eating grasshoppers and ushering in the technological singularity. What are you most passionate about at work? My favorite thing to do at work is problem solving. For me, that can be anything from writing a bit of weird code that makes a website work to solving problems in our corporate culture through our culture improvement committee, GO2 DNA. There is something satisfying about being presented with a challenge that doesn’t have an obvious answer and then working for a solution....



March 24, 2017
|By GO2 CMS

Slogan, motto, tagline — no matter what you call it, it’s more challenging to create than you might think. So if you’re going to take on this challenge, it’s best to give some thought to the “why” before you start working through the “how.”       Why might you want to develop a tagline? To introduce yourself — a new business can make a great first impression with an effective tagline. To clarify your purpose — your brand name may not tell your audience what you do, but your tagline can. To differentiate your brand — the right words can help you stand apart from your competition. To make an emotional connection — a thoughtful turn of phrase can support brand affinity. While a tagline may not be an absolute necessity, it can be an...