February 17, 2017
It’s inevitable that things evolve. And your brand should, too.
While it may have been perfect for you when it was first developed, you might find yourself veering away from your original brand identity as your company changes — and that’s OK! But when that happens, you’ll need to makes changes to your brand so it’s always aligned with the current state of the company.
Sometimes, there are obvious signs it’s time to rebrand. And other times, it may not be so clear. Here, we’re sharing three telltale signs that it’s time to start thinking about rebranding efforts.
1. When you pursue a different target demographic.
Your target audience is (well, should be) at the core of everything you do. You create a brand that will resonate with and appeal to your audience so that yo...